Mall Hauls on YouTube
August 27, 2009 –  Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends? Now, a Los Angeles...
View ArticleHow to Maximize Social Networks For Your Brand
September 3, 2009 – This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy....
View ArticleConsumers Turning to Debit Rather than Credit
October 14, 2009 – There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for...
View ArticleTown Shoes – Sharing the Love of Shoes
November 19, 2009 – Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds...
View ArticleOn Dec 11 – Macy’s Rewards Random Acts of Kindness
December 10, 2009 – “The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and...
View ArticleThe Perfect Wedding Location… A Retail Store?
February 22, 2010 – Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will...
View ArticleGen X to Lead the Way to Global Financial Recovery
April 6, 2010 – PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y. Here are some highlights: Gen X fuels...
View ArticleFoursquare at Work for Starbucks Coffee
May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media...
View ArticleDotfusion Launches App for Toronto’s Yorkville Shopping Neighbourhood
June 18, 2010 – Dotfusion launches the official Bloor Yorkville app for upcoming events, jobs and door to store directions for over 1600 shops and services. Bloor Yorkville is Toronto’s most celebrated...
View Article“Small Retail Store” Doesn’t Have to Mean “Small Marketing Campaign”
August 10, 2010 – Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your...
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